Specialties:
* business planning / development
* marketing strategy and go-to-market plans
* brand strategy
* event strategy
* managing 3rd party agencies
* CRM initiatives
* partner building
* working with distribution channels to ensure proper branding and messaging
* managing budgets
* managing people
* consumer research both primary and secondary
* utilizing digital media and its unique platforms
* utilizing data and analytics to inform strategic and communication direction
* content creation
* working with multiple departments to develop and introduce product
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