Jason Graub

I have a passion for working with software companies to change the culture of marketing & selling.

Our world is becoming increasingly more virtual as we become more and more accustomed to buying online.

B2B Software is uniquely challenging on this front because:
1) You can't touch it 🖐
2) It's typically feature-rich and difficult to understand 🤯
3) It's evolving faster than you can scale 🔄

Our role as marketers & sales leaders is to guide the journey of a prospect through the buying experience AND the journey as a customer. The goal is to get people to recommend you, not just buy you.

This starts with understanding the buyers pain point (why should they care?) and connecting it with what you're selling (How will you help?).

We founded Tourial to help 🌉 bridge the gap between seller & buyer. To help change the selling culture of poor product experiences top of funnel, 🚫🔒 gated product content & 📞 demo-centric conversion metrics.

Every technology company should provide product experiences that connect the WHAT & the WHY and to do it at scale. With Tourial now you can.

Feel free to give me a holler. I love talking tech marketing and sales!

Also love going on hiking & camping adventures🏔, Philly sports 🦅 , and Grilling/Smoking Meat 🍖