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A marketing veteran with 20+ years of experience in B2B marketing, CIM qualified and Fellow of the Chartered Institute of Marketing. I started my marketing career at Dow Jones Newswires in the bruising field of trading room systems and real-time news. After 7 years at Dow Jones I moved to IntraLinks
(enterprise solutions for secure cloud collaboration) and ran the European marketing department
until shortly after the company’s IPO in 2010.
I joined Thunderhead in 2011 to run the EMEA regional marketing team, focusing on campaigns and field marketing activity across the region. In 2015 I became the CMO and was responsible for the strategic direction of the Thunderhead brand, our go-to-market execution and leading the excellent Thunderhead marketing team.
Things I know about:
Brand Management
B2B
Marketing Communications
Strategy
Marketing Planning
Demand Generation
Technology Marketing
Digital Marketing
SaaS
Market Research
Agencies
Closed Loop Marketing
Managing Marketing Teams
PR & AR
Field Marketing
Marketing metrics and measurement
Customer Journeys
Customer Engagement
Customer Journey Orchestration