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A product designer by trade, I fell in love with e-commerce during my time at Shopify. In my downtime, I started a skincare brand out of my kitchen with just $1,000 and a credit card.
Scaling to over 10,000 online customers and fostering a community of 40,000+ strong, Yellow Beauty went on to secure deals with major retailers like Urban Outfitters, Anthropologie, Hudson’s Bay, and FabFitFun. We’ve also been featured in major publications like Allure, Cosmopolitan, Byrdie, The Zoe Report, Girlboss, and more.
Stepping outside my comfort zone became the norm. I grew as a leader. I failed. I learned. Starting out bootstrapped, collaborating with agencies and contractors, to eventually hiring and managing a small (yet mighty!) remote team of my own. These past few years have accelerated my skillset, giving me invaluable experience leading large-scale design projects, shaping brand identity, and solving complex problems.
Now, I’m back to designing full-time at Sharma Brands. We help launch and scale your favourite DTC brands, all while operating our own internal brands, too! Yellow Beauty is still humming along, so go ahead and grab some yourself some turmeric-powered skincare if you’re in the mood :)