Customer-obsessed and data-driven digital marketing leader with 14+ years' experience creating and growing customer marketing programs in both direct-to-consumer and business-to-business environments. Persistent problem solver with a unique balance of marketing and technical prowess.
Specialized in leading the planning, implementation, and execution of multi-channel e-commerce and marketing initiatives with a focus on strong ROI. Demonstrated expertise across all forms of digital marketing, including Paid Search (PPC), Organic Search (SEO), and Programmatic Display & Video, as well as CRM management, including personalized marketing and Email & SMS marketing.