Jeff Clark

Jeff Clark is a creative marketing executive with over 35 years of experience running corporate and product marketing teams at profitable, enterprise software companies and small start-ups. Most recently, he was principal analyst for Marketing Operations at Forrester SiriusDecisions, where he helped clients to improve planning and execution processes, including the adoption of integrated campaign strategies, tech optimization and agile marketing to better align teams and improve outcomes. Jeff is also working with several organizations to promote state and federal policies that address climate change.

• Manage both domestic and international teams to accomplish major initiatives.
• Build marketing programs for channel partners and direct enterprise sales organizations.
• Create global programs that are localized for language and cultural differences.
• Control budgets effectively for multiple departments.
• Collaborate successfully across corporate silos.
• Use technology to improve marketing efficacy.

Specialties: Demand Generation and Measurement; Multi-channel Marketing; Marketing Operations; Customer Acquisition; Brand Identity & Management; Budget Management; Marketing Technology; Partner and Channel Marketing; Copy Writing; Large Event Management and Production; International Marketing; Digital Strategy; Product Marketing; Content Marketing; Persona Development & Customer Segmentation; Social Media; Database Marketing, and Web Analytics + Optimization