I feel lucky to work on B2B products that ultimately make a tangible difference in everyday life. Having built growth engines in various categories has shown me the power of empathy. Empathy for customers, end users, and, most of all, my team. My job is to understand people and help them connect the dots between our products on the one hand and their pains, priorities, and workflows on the other.
Across a variety of GTMs, including product-led and sales-led, I've built and transformed product marketing teams into trusted drivers of the business. I create connective tissue between Product, Marketing, and customer-facing teams so that the whole is greater than the sum of its parts. Together, we define what success looks like and move forward as one team with one purpose: to make our solution the obvious choice.
✅ Influencing product strategy with data
✅ Developing messaging and content that address pain points
✅ Building cross-functional GTM plans
✅ Executing critical growth initiatives
✅ Enabling sales and marketing to generate pipeline and close deals
...Those are the ways my team and I turn B2B products into must-haves and help prospects make no-brainer buying decisions.