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Marketing, advertising, communications, branding, and e-commerce/digital marketing professional currently responsible for managing the relationships of all clients, providing strategy and best practice consulting/implementation, as well as rolling up my sleeves to execute PPC (Google Ads/Microsoft Ads) and SEO management. Capabilities and responsibilities include search engine marketing (SEM), both PPC and SEO management, usability, A/B testing strategy, UX, helping determine and drive onsite promotions and website strategy/enhancements.
Highly skilled at managing and negotiating vendor relationships, hiring and managing effective teams who work cross-departmentally daily on various projects, experienced in ADDY Award winning copywriting for a variety of mediums including web, print and radio, proficient in corporate and product branding, mobile commerce and Voice of the Customer software and results-driven strategies.
Skills: Branding, marketing, market positioning, copywriting for web, print, TV and radio, e-commerce, Google Ads Certified, digital marketing, SEO, PPC, AP Style, Voice of the Customer, ForeSee, proficient in Google Analytics, survey development, internal/external communication strategies, contract negotiation, team management, product placement, brand management, project management and extensive knowledge of various industries such as banking, high end real estate, jewelry, tourism, travel, nonprofit, retail and sports.