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Proven marketing leader with success in developing and executing cross-platform marketing and brand strategy for startup, mid-size, and global organizations with a focus on customer journey mapping and data-driven performance metrics.
What drives me? I’m passionate about the customer journey, user experience, marketing automation, and creating high-performing digital marketing teams who drive significant results for organizations.
I have experience marketing product lines and services in the B2B and B2B2C sectors, specifically in the SaaS, Cybersecurity, HealthTech, and Entertainment sectors, and I’ve worked with clients across many additional industries. I have years of experience managing teams of marketing professionals and 1st level managers both on-site and remotely.
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KEY AREAS OF FOCUS
☑ Digital Marketing Strategy
☑ Customer Experience (CX)
☑ Marketing Operations Leadership
☑ Global Marketing Strategy
☑ Communications & Public Relations
☑ Lead Generation & Conversion
☑ Search Engine Optimization (SEO)
☑ Marketing Automation Administration
☑ MarTech Stack Management & Platform Integration
☑ Brand Development & Thought Leadership
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I am an analytical leader who also rolls up her sleeves on a daily basis. I can identify opportunities to streamline operations, automate processes, and create cohesion across teams, brands, and at all levels of the organization.