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I am a builder. A customer advocate. A leader and a doer. I believe effective marketing starts with a recognition that today, people are in control. Globalization has led to choice, technology has created freedom, and infinite access to information means that people can demand products and services that align to their values.
As a marketer, having a learner’s mindset, paired with agility and speed, is essential because pace of change is unstoppable.
I’m passionate about making complex topics simple and accessible for more people. I can create clarity when there is chaos. I believe the best communication is simple, human and evokes emotion.
I have had the privilege of building and leading many global teams. I believe that diversity of background, strengths and passions create the best ideas and build teams accordingly. I lead according to the needs of the business and strengths of individuals. I can quickly assess gaps in talent and believe that people are the most important ingredients to success. I believe that time spent developing people through coaching is the best time spent; everyone can grow through deeper self-awareness.
My passions and specialties lie at the intersection of technology and people, and include: customer insights, marketing communications, product marketing, product communications, marketing channel strategy, digital marketing, mobile marketing, marketing measurement, marketing technology, creative expression, integrated marketing communications, organizational development