Jessica Phan

I am a market insights professional with demonstrated strength in supplier and client-side experience in media measurement, advertising effectiveness, consumer and B2B audiences.

Specialties:
Digital Ad Sales Research (Mobile, Web, Social, In-App, CTV, Linear TV)
Qualitative and Quantitative Research
Media Measurement
Consumer Insights
B2B Brand Health
Project Management
Storytelling, Messaging, and Positioning
Team Leadership and Management

Vendor relations and technical knowledge:
Ipsos, Dynata, Eye Square, Latitude, Nielsen Catalina Solutions, Nielsen (DAR, Nielsen Buyer Insights), comScore (MediaMetrix Syndicated Platform), Kantar Millward Brown, Placed, FourSquare, IRI, MediaScience, MetrixLab, Ninth Decimal, Oracle Data Cloud, SambaTV, Shareablee, Suzy, Ypulse, Realeyes