I am driven by the power of building brands, teams, and cultures. I have helped redefine the way both startups and Fortune 500 companies like Google, Uber, American Express, Lilium, and Softbank express their "why". Connecting with those companies' diverse customers (and employees) through campaigns, stories, live & digital experiences, and culture-building has been keeping me busy for the past two decades. I am motivated by justice, a relentless pursuit of excellence, and realistic optimism...all while keeping a sense of humor. :)