Creative Director, Copywriter, and Brand Storyteller with a passion for invoking curiosity and challenging the status quo. I work with clients to build, define, and evolve their brands through the creation of distinctive brand voices, electrifying narratives, and compelling stories.
I combine creativity and imagination with a splash of cultural insights, a dash of consumer data, and a dose of strategy in order to create ground-breaking campaigns that resonate. I'm a dedicated mentor, a proud Latina, and a passion advocate for creating inclusivity within the advertising and marketing industry. My goal is to create welcoming creative spaces for all and create equitable job opportunities (and pay) for People of Color, LGBTQIA+ folks, differently-abled humans, neurodivergent individuals, and aspiring creatives from marginalized communities.
Here is a not-so-brief list of my experience and skills: branding, voice and tone, e-commerce, retail marketing, organic social media, paid social media, influencer marketing, retail, shopper marketing, scriptwriting, art direction, video production, creative writing, visual storytelling, event marketing, activations, creative strategy, content strategy, brand guidelines, multichannel marketing, client presentations, internal communications, AI integration, VR activations, product naming, storyboarding, product positioning, communications strategy, marketing strategy, conflict resolution, team building, critical thinking, trend reporting, marketing communications, competitive differentiation, communication, SEO, blogging, social brand personas, content calendars, email marketing, photo shoots, video shoots, critical thinking, cross-departmental collaboration, project management, account management, vendor relations, location scouting, talent casting, wardrobe and more.
CATEGORY EXPERIENCE:
• CPG, E-Commerce, D2C, B2C, B2B
• Beauty (Hair Care, Skincare, Nail Care)
• Health & Wellness, Fitness
• Fashion & Apparel
• Lifestyle & Home
• Food & Beverage
• Beer & Spirits
• Tech
• Hospitality
• Environmental Advocacy & Non-Profit
• Consumer Services
• Education & Behavior Change
• Music Industry & Events
• Public Relations
PROFICIENT IN:
• Figma
• Slack
• Google Docs, Google Sheets, Google Ads & Google Slides
• Adobe Photoshop, After Effects, Acrobat
• Microsoft Office, Excel, Keynote, Word
• Chat GPT
• Wordpress
• Basecamp, Asana & Workfront
• Miro
• Sprout