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I'm passionate about purpose-driven innovation. I believe in business for social good and, above all else, communicating results. I'm an MBA graduate with a specialization in Social Impact, and concentrations in Marketing and Strategy. I lean into my community building, storytelling and data-driven skills to help brands I believe in reach more of their target audience, develop strategic partnerships and measure their impact. My tendency to plan and my innate empathy have supported me throughout my educational and professional careers that have spanned continents and industries. My experience includes:
- Positioning & messaging strategy
- Product launch strategy
- Content strategy development and implementation
- Competitive analysis and perceptual mapping
- Marketing collateral creation
- Employer branding strategy development
- Process innovation and re-design
- Optimizing user adoption of technological platforms
- CRM and vendor relationship management
- Employee program development and management
- Employee engagement through volunteerism
- Pilot program research and implementation
- Early-career employee management