Jill Wiltfong

I have the privilege of leading marketing as CMO of Korn Ferry (NYSE: KFY) a 10,000-colleague strong global organizational consulting firm with total annual revenue close to $3B USD. A professional services firm, Korn Ferry works with clients to design optimal organizational structures and helps them place the right people, in the right roles with the right rewards and skills to deliver.

A former journalist, I am a storyteller and strategist with a successful track record of unifying companies from the inside out – bringing together acquired brands, developing a go-to-market approach, and then aligning operationally to deliver a resonant, tech-enabled brand experience to achieve better business outcomes.

Since taking the helm in 2018, the marketing team has been a catalyst for transformation and growth at Korn Ferry, steering the integration of seven acquisitions to drive the internal and external alignment of a new, expanded One Korn Ferry. With digital marketing and data analytics as our guide, we have focused on driving engagement at scale by applying more science to our spend. And with a focus on thought leadership, collaboration and connectedness, we have rebuilt the marketing tech stack and aligned sales, marketing and business operations teams, systems, tools and processes to drive a 470% increase in marketing influenced revenue at a sustained marketing ROI of 18:1.