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I am a passionate digital marketing professional with over 25 years of experience delivering exceptional results creating millions of $$$ in revenue for the companies and clients I have worked with and for. It is my obsession to create unique, data driven online and event based lead generation and ecommerce experiences that deliver bottom line busting results.
I have a strong track record of employing a wide array of digital marketing program management technologies & tactics including programmatic media, SEM (PPC/CPM/CPA, retargeting, native content), SEO, organic & paid social media (IG, YT, FB, TW, LI), email campaigns, video, affiliate marketing, content marketing, marketing automation (Salesforce, Eloqua, etc.), eCommerce (Amazon, Ebay, etc.) and website user experience redesigns. I am proficient in Account Based Marketing campaigns and am leading the way in the new Marketing From Your CRM revolution.
I pride myself in being able to turn inspiration into execution, even in the absence of instruction to deliver results. I have been instrumental in building consensus from multiple cross-functional stakeholders and agency partners to support a test, learn and optimize approach to digital lead generation campaign initiatives supported by deep data analysis of KPI's.
I am an accomplished communicator who can provide ongoing team support/leadership, vision and support to Digital Marketing teams to assure attainment of business objectives, as well as the day-to-day execution of digital initiatives across multi-channel digital properties working with multiple stakeholder groups.
For me, digital is the hub where existing and new clients will research and make decisions regarding products and services. It is my goal to create data-driven multi-channel strategies that answers their questions and increases deep brand/product engagement. I have endeavored in my entire career to stay at the tip of the spear to lead digital transformation in the organizations I have worked with and look forward to continuing this trajectory for many years to come.