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My Specialty:
It’s a noisy world out there and my goal is to make sure the brands I work with, stand out. I specialize in:
Marketing Strategy and Planning - Change isn't easy but is inevitable. Understand the market, customer insights, how the product will lead growth, and a deep understanding on creating demand.
Brand Management - Customer acquisition, retention, communication, satisfaction, & growth
Team Growth – Build a strong and collaborative team environment within the marketing team and cross functional partnerships with sales, product, and customer success teams.
Product Marketing - It’s all about the messaging. Understanding the customer journey and what the prospects or customers need to hear and when.
Digital Marketing – PPC, paid search, display, Facebook/LinkedIn ads and posts, and SEO strategies to increase demand generation
Engagement – Social Media for organic growth, engage conversations, loyalty, and lead generation
Analytics – It’s all about the data. Google Analytics, Google Ads, and Facebook Analytics tell a great story
Sales - With a sales background, there is a true understanding of the needs from the sales team
Project Management - Manage a team to deliver the scope of negotiated work
I love building and coaching teams and digging into all areas to understand the true needs of the company and customers. I review data and spend the necessary time analyzing to make sure there is a proper return on investment in all marketing activities.
How It’s Done:
First and foremost, years of marketing and sales experience. Plus,
Understanding the current processes and having the ability to make changes where needed to grow.
Truly understanding the customers. With that comes continuous A/B testing
With a well-rounded knowledge and understanding of all areas of the marketing department I am able to see where the pieces fit together to make the team stronger.
I take a deep dive into all areas of a company so I have a true understanding. I leave no stones unturned. I also build an incredible team of marketing experts ready to make sure the brand stands out of the clutter.
Why I’ve been successful:
When you have a conversation with me you’ll understand my passion for marketing and helping to find a solution to achieve company goals and business growth. I ask a lot of questions. I never stop learning. I keep updated on current trends. I make sure all of the pieces and parts are working together to improve company growth and success.
I've been through change, growth, and acquisitions and have the experience to make a difference.