Johann Wrede

Johann Wrede

Followed by members

Latest Content

Unleashing Growth: The Power of Customer-Led Leadership
Webinar
Developing an Outside-In Customer-Centric Mindset
Podcast Episode
1
1

Senior marketing and customer experience executive with global P&L responsibility and a unique technical and business background. Broad leadership experience across marketing disciplines including corporate marketing, product marketing, content marketing and experience marketing. Strong connection to sales with career experience in pre-sales, sales and business development roles. Expertise driving awareness and demand across multiple customer segments, including Enterprise (IT and LoB), mid-market, SMB and across industries.

Track record of generating triple-digit YoY growth through focus on go-to-market execution and implementing modern multi-channel marketing strategies based on data. Expert in synthesizing marketing strategy that connects with audiences across the entire customer journey – from awareness through advocacy. Leverage storytelling approach and strengths in messaging and positioning to create differentiation in the market and drive engagement and action among target audiences.

Energetic leader with large followership and an ability to successfully implement organizational and operating model transformation to support changing business needs. Able to build high performing teams who support one another in achievement of shared goals. Developed organizational culture of collaboration and personal growth in order to deliver strong business results and attract the best talent.

Featured public speaker and a key spokesperson with both media and analyst experience.

▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔
STRENGTHS
• Executive Leadership
• Organization Development
• Go-to-Market Strategy
• Demand Generation
• Awareness Building
• Content Marketing
• Messaging & Positioning
• Storytelling
• Press & Analyst Relations
• Customer Engagement
• Event Marketing
• Agency, Department & Financial Management
• Business Development
• Public Speaking

1
podcast episode
1
webinar