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World leading expert, thought leader, and executive with management strategy experience in Information Management including Digital Asset Management (DAM), Content Strategy, Metadata and Taxonomy design, Content Management, Governance, and Rights Management.
Provides strategic direction and consulting for Fortune 100 and 500 clients from Consumer Brands / Packaged Goods, Broadcast, Media & Entertainment, Insurance, and Pharmaceutical industries.
A passionate, results oriented senior leader who has achieved business growth with new business development and strategic alliances. Achieved million-dollar P&L targets year over year across multiple industry segments and leveraged deep understanding of consumer needs in international markets. Recognized as a thought leader, digital media and metadata expert, author, public speaker, and adjunct faculty member at San Jose State University.
Expertise: Business Strategy, Business Development, Information Management, Digital Asset Management, Metadata, Taxonomy, Governance, Content Strategy, Digital Transformation, Global Leadership, Rights Management, Change Management, Records Management, Information Architecture, and Marketing Technology.
Industries: Consumer Packaged Goods (CPG), Consumer Brands, Media & Entertainment, Broadcast, Technology, Retail, Pharmaceutical, Healthcare, Insurance, Education, Restaurant, and Manufacturing.
Recent Publications & Public Speaking:
• Horodyski, John (2016). “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.” Advantage Media: Charleston, SC.
• CMS Wire http://www.cmswire.com/ Monthly contributor on DAM and Metadata. (2012 - present).
• Digital Transformation,” Workshop, DX Summit, Chicago, IL, November 2016.
• DAM – Metadata Tutorial / Taxonomy Tutorial. Henry Stewart DAM Symposium, New York, NY; London, UK; Chicago, IL; Los Angeles, CA; 2010 - present.