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Being an Introvert in an Extroverted Marketing World
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Does your AI actually solve a problem?
Jul 16, 2024
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Being an Introvert in an Extroverted Marketing World
Jul 16, 2024
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Jun 23, 2022
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I'm a left-brain marketer with a right-brain problem. My interests, experience, and expertise are deeply rooted in data and analytics. However, I have a curiosity and am motivated by chasing and executing innovative ideas.

My winding career path started at ExactTarget (acquired by salesforce.com) in a rotational program that led to valuable experience in content marketing, relationship marketing, and product management. Finally, I moved to data analysis for the email, mobile, and social marketing team building data infrastructure and strategy for B2B digital campaigns.

What started as a passion project turned into a 3.5-year endeavor launching and growing Braxton Brewing Company in Covington, Kentucky. Here, I led the brand side of the business helping launch the company, build the brand, raise awareness, grow an audience, execute events and manage the Marketing & Brand Experience team.

I then moved back to Indianapolis to help build the Health Intelligence category with the team at Springbuk. I led our Marketing team comprised of Demand Generation, Campaign Management, Product Marketing, Partner Marketing, and Brand & Creative.

Now, I'm taking on a new challenge. I'm excited to help change the way content marketing is created and consumed. Stay tuned!

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