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After more than a quarter century of B2B copywriting (for clients including Harvard Business School, Liberty Mutual, Elsevier, Symantec, Schlumberger, Fidelity, Nuance, etc.), I'm exhausted by endless marketing BS and excited about the alternative: doing the deep thinking your competitors cannot or will not pursue.
As a consequence, I've become the "secret weapon" for Fortune 500 firms seeking unconventional yet PRACTICAL approaches for turning marketing nightmares into realized dreams for marketing success. (Visit www.kranzcom.com for lists of clients and representative projects.)
I can create content on your behalf or train your team to create compelling content themselves. I'm the author of Writing Copy for Dummies and the novel, Our Brothers at the Bottom of the Bottom of the Sea. I received my M.F.A. in Creative Writing from Emerson College, and a B.A. in Art from Rutgers College. I live in Ayer, Massachusetts with my wife, our dog, and too many vinyl records.
Specialties: B2B marketing with concentrations in health care, high tech, insurance, finance, and education, among others. Also B2C direct, B2B collateral development, and ghostwriting for executives.