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I'm a proud employee of Klaviyo, a digital marketing software that empowers 80,000+ brands to deliver amazing experiences across email and other owned channels.
After securing a Bachelor’s Degree in Economics and a Master’s Degree in Sports Management, I started my career in B2C & B2B sales and quickly expanded to digital marketing and e-commerce. As early employee at HYLETE, a digitally native fitness apparel brand, I cut my teeth in email marketing. I quickly surpassed all industry benchmarks and eventually became Marketing Director where I knit together customer data across all channels to deliver personalized and well-timed messaging that drove growth and retention.
While at HYLETE, I leveraged Klaviyo to drive over 50% of the brand's revenue through owned channels. After seeing the power of Klaviyo first hand, I joined their Product Marketing Team, with the ultimate goal of helping Klaviyo and its customers grow.
Today, I continue to follow my passion for continued learning and being on the tip of the spear in all things e-commerce and digital marketing.