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With almost two decades of experience as a game-changing strategist and well-versed executive, I present a wealth of senior marketing, operations, and executive-level experience across multimillion-dollar brands. I steer trailblazing programs producing quantifiable results with effective strategies – from conception to launch - with assertive and visionary leadership. I also spearhead brand campaigns with powerful messaging and consistent portrayal of company mission, vision, and values.
In doing so, I demonstrate a competitive edge with integrated marketing technologies, brand campaign development, and compelling marketing vehicles to convey product/service advantage, drive market penetration, and catalyze consumer demand. I also present expertise in destination marketing, yet offer transferable skill set for multiple industries.
ACCOMPLISHMENTS
► Consult cross-functional, peak-performing teams to achieve marketing objectives with customized solutions. Champion process improvement initiatives to instill business continuity and greater organizational efficiencies.
► Respected as a strong people leader excelling at building, developing, and mentoring teams in providing high-quality, meaningful intelligence to senior management and other stakeholders for short-and long-term results.
► Marshal resources to most productive uses to create maximum value for company’s stakeholders; implements incentivizing reward/recognition and coaching/corrective practices to align personnel with company goals.
CORE COMPETENCIES
Strategic Development | Domestic and International Marketing | Digital and Social Media Strategy | Business Development | Operations & Administration | Process Improvement | Cost-Reduction and Efficiencies | Research and Data Analytics | Go-to-Market Strategy | Budgeting, Forecasting, and Reporting | Team Building and Development | Workforce Optimization