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Empathetic marketer with more than a decade of experience providing strategic social media and public relations counsel - developing data-driven content, engagement, and influencer marketing strategies and tactics that tap into culture and earn attention.
Excels in environments where there’s a need to build and strengthen brand connections with passionate consumers and online communities across social media platforms, including Instagram, Twitter, TikTok, Facebook, Pinterest, YouTube, and Snapchat. Passionate about managing and mentoring emerging industry talent to become future leaders.
My experience includes channel and content strategy, paid and earned influencer marketing, real-time engagement execution, social customer experience oversight, community management, social listening, strategic digital media partnership implementation, brand and product launches, and strategic social media lead on several award-winning campaigns.
Over the past 16 years, I've worked with some of the most well-known brands in the world, including:
- McDonald's
- Unilever (Klondike, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast)
- PepsiCo.
- General Mills
- Allstate
- Grubhub
- Bacardi
- Goose Island Brewing Co.
- Coors Brewing Co.
- Nestlé Purina
- Burger King
When I’m not wearing my professional pants, you'll find me chasing around my toddler, armchair quarterbacking Chicago sports, meditating (probably for 10 minutes or less), scrolling Twitter, and attempting and failing to listen to all of the podcasts in my queue.