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With 13+ years in product management, I specialize in developing SaaS products, web apps, and driving platform strategies for multi-organization ecosystems. My experience spans analytics reporting, franchisee/franchisor relationships, B2B2B white labeling, SEO, e-commerce, and messaging.
Currently, I lead SaaS product strategy for the Vendasta platform communications hub, Also prompt-engineering for our AI initiatives. Previously, I managed Vendasta's SMB-focused client portal and Multi-Location brand management portal.
In addition, I also operate Sica Marketing, an agency that supports small businesses with online marketing and e-commerce solutions.