Throughout my career, I've been known as an analytical, meticulous, and growth-focused professional generating bottom-line impact through the management of global marketing initiatives.
I’ve proven expertise in analysing market trends, competitor initiatives, and consumer needs to develop digital marketing strategies with an aim of increasing market penetration and expanding business footprints.
I have an impeccable track record of using marketing data and analytics, spearheading award-winning campaigns, building tested innovation programmes, managing marketing platforms, and integrating innovative digital solutions.
I have a demonstrated history of managing budget allocation between channels, as well as leading campaign-specific strategies to optimise conversion, CAC, LTV, and ROAS.
I'm adept at creating demand for offered products and services by employing digital and social marketing initiatives.
Articulate communicator with proven ability to direct and mentor cross-functional teams for continuous process and performance improvement.
Employers recognise me for my excellent critical thinking, interpersonal, problem-solving, pressure-handling, leadership, and organisational skills. The personal and professional values I will contribute include determination, teamwork, commitment, communication, respect, and trust.
Connect with me today to find out how I’ll make your mission my mission, to help bring ALL of your business objectives into focus!