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As a Senior Manager of Influencer & Affiliate Marketing at Tiege Hanley, Inc., I have successfully led my team to expand and grow the company's efforts in influencer and affiliate marketing. With over 6 years of experience in the field, I manage the allocation of the company's seven-figure influencer and affiliate marketing budget to achieve acquisition goals while maintaining a profitable customer acquisition cost.
I have overseen the strategy and management of influencer/affiliate relationships with over 500 creators across various platforms, including YouTube, Instagram, TikTok, websites/blogs, and podcasts. Through my leadership, I have increased the company's influencer marketing acquisitions by 300% and content deployments by 550% over the past 3 years.
In addition to my experience at Tiege Hanley, Inc, I have 14+ years of experience building and running Digital Tour Bus, a digital platform providing viewers with exclusive lifestyle music content. I cultivate relationships with various touring acts and negotiate mutually beneficial content partnerships with various video content distributors. I analyze data to identify an optimal video release strategy and maintain greater video viewership than other YouTube channels in the artist interview segment with over 50 million total YouTube video views.