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I am an experienced B2B marketer with a successful track record of developing and implementing marketing strategies. My previous roles have allowed me to develop and implement go-to-market strategies, perform competitive/market research to identify business channels, and incorporate data into decision making processes. I love analyzing data and understanding how it affects the bigger picture.
My experience includes:
• Creating SEO content designed to reach targeted audiences
• Spearheading the expansion of a startup program to multiple locations; growing community by 4x
• Developing end to end integrated campaigns for demand generation (in-house and managing agencies) across web, social, events, direct mail, email, ads/digital media to support SMB and Enterprise sales teams
• Producing content and marketing activities (blogs, educational video series, websites, online and offline marketing campaigns, and social media)
• Knowledge of Google Analytics, Google AdWords, Salesforce, Highrise, Excel, HTML, SEMrush, MailChimp, Adobe Photoshop, and performing limited queries in SQL