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I have worked as a Growth Marketing Manager for multiple clients, where I wore multiple hats, including strategist, creative director, storyboarder, paid media buyer, and landing page creator.
I led paid media and strategy for a popular Pilates business with multiple locations in Amsterdam and San Francisco, resulting in over $2 million in revenue from approximately $100,000 in ad investment.
I leveraged YouTube advertising to generate thousands of new leads for world-renowned speaker and course creator, Lisa Nichols of Motivating the Masses.
I co-created omnichannel strategies for coaches, consultants, and businesses looking to make a positive impact in the world.
I strategized with an amazing team to grow Dolphin Browser's Facebook presence from 330,499 fans to over 1,000,000 fans in one year through custom content, copy, and marketing campaigns.
As a Google Adwords partner, I managed millions of dollars in ad budgets across Meta (Facebook and Instagram), Google Ads, YouTube Ads, and LinkedIn Ads.
I wrote on-brand content for various clients including Popcorn, Indiana; Dolphin Browser; Microsoft Design, and DeNA Games. This content lived on blogs or social media platforms such as Facebook, Google Plus, Twitter, and Instagram.
I analyzed quantitative and qualitative data using tools such as Google Analytics, Social Media Insights, advanced Excel tools, Google Data Studio, and others.
As a freelancer, I wrote content, provided strategy, managed social media accounts, ran and managed Facebook Ads, wrote copy for email campaigns, and interpreted data for clients such as Dolphin Browser, Popcorn, Indiana, Gratitude Training, Microsoft Design, Strikingly, and others. I am familiar with various tools such as Facebook Ad Manager, Power Editor, Twitter Ads, Ontraport, SEM Rush, InfusionSoft, Excel, Tweetdeck, Woobox, Unbounce, Wordpress, Google Drive, Google Keyword Research, Editorial Calendars, Adobe Photoshop, Canva, Content Writing, Copy Writing, Paid Advertising Campaigns, Strategy, Market Research, Social Media Marketing, Account Management, and Project Management.