Judit Szabo

Seasoned B2B marketing executive with 15+ years in the Tech industry, with PR and Media experience prior to that. A motivating leader and disruptive thinker who collaborates effectively across a global, matrixed environment to drive business outcomes.
Winner of the 2019 Sirius Decisions (now Forrester) ROI Honours Award in Europe for sales & marketing alignment.

Strong passion for building and leading global, cross-functional and virtual teams with a sweet spot for Demand Generation and Growth Marketing, leading the development and management of integrated marketing strategies to deliver growth and revenue for the business.

Flexible yet disciplined, I pride myself in advocating collaboration and influencing people across Marketing, Sales, Product and Operations with special focus on finding ways to optimise and orchestrate business processes in support of strategic objectives.

KEY SKILLS:
- Visionary and motivating leadership
- People management and mentoring
- Strategic & disruptive thinking
- Scaling GTM from regional to global
- Optimise & operationalise business processes

AREAS OF EXPERTISE:
- Demand Generation
- Growth Marketing
- Marketing Operations
- Campaign strategy and management
- Inbound / outbound lead generation
- Integrated marketing (lead to revenue focus)
- Account Based Marketing
- Value based solution selling
- Analyst collaboration
- Content strategy (based on buyer's needs and journey)
- Sales and Partner enablement
- Technology/Vendor evaluation and deployment
- Mergers & Acquisitions