The Linkedin Summary. Yes, this blank area where you have to describe yourself using 2,000 characters, explain your professional background, your interests, and motivations, where do you see yourself in ten years, and why not if you still have some free space, the main highlights of the Theory of Relativity.
All joking aside, I believe in the power of words. I truly think that great copies can break the mold. Good and thoughtful communication between companies and customers and between companies and employees is what makes a difference, and what people will remember.