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Integrated Campaign Strategy Drives Full-Funnel ABM Success for Genesys
Jan 23, 2023
Case Study

I am a trusted and reliable business partner and revenue marketer focused on helping clients find the best technology solutions for their needs. I want to walk with them in their journey to grow and transform their businesses. I’m an entrepreneur, always looking for new challenges and opportunities while developing a successful career in the IT Industry, leading teams to success. I’m committed to Revenue Marketing, Business Development, Sales, Cloud Technology for Business Transformation, and Demand Generation for Pipeline Generation.

My background as an Entrepreneur, Co-founder, and Sales Business Development at BOMO Consulting as well as my 11 years working at Oracle, allows me to understand customers, why they buy, and how Cloud services enable them to achieve their goals. I have the experience to identify new business opportunities in order to generate pipeline and revenue, improve profitability and help the business grow.

I have developed strong skills in planning and executing revenue marketing tactics, researching multichannel leads, generating pipeline, negotiating and closing deals, working cross-functionally and across geographies and industries, and establishing relationships with potential clients, stakeholders, sales executives, and senior management.

In Oracle, I lead and manage large-scale transformational projects, programs, and initiatives that help Oracle Marketing and Sales to market and sell more effectively, with multiple roles across Marketing, Business Operations, Demand Generation, and Business Development supporting Marketing leaders, Sales Professionals, Business Development Consultants and Pre-Sales Professionals, to improve their productivity and achieve their pipeline goals.

As a Professor of Disruptive Technology Management and 4.0 Technologies at the International School of Economic and Administrative Sciences (EICEA), at La Sabana University, I have an extensive and constantly up-to-date understanding of new technologies, the impact they have on the world, and why they are important for business innovation, collaboration, and strategy. Sharing knowledge by giving back to my hometown University and being able to shape the future of young talented and future leaders is something that I’m very proud of and that makes me feel accomplished and fulfilled.

Skills: Oracle, Genesys, Salesforce, AWS, Google, Microsoft, HubSpot, Zoho, Oddo, WordPress, Shopify, B2B, B2C, ABM, Ecommerce, Analytics, Marketing Ops, Sales Ops, Business Development, Integrated Marketing, Design Thinking, Demand Generation, Power BI, Tableau, Cloud

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