Kally Roberts

Kally Roberts

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Driven marketing leader with over 7 years of experience spearheading integrated campaigns and content strategies for both B2B and B2C brands. Skilled at developing data-backed plans to engage audiences across digital and traditional channels.

Core Competencies:

Content Strategy: Produce high-impact content across platforms to capture audience attention and drive conversion. Expertise includes blogs, videos, infographics, and more.

Campaign Management: Plan and execute multi-channel campaigns including paid ads, email nurturing, social media, and influencer partnerships. Track KPIs to optimize for maximum ROI.

Brand Messaging: Distill company visions into compelling messaging and narratives that resonate emotionally with target demographics.

AI-Enhanced Content: Produce highly resonant content across platforms utilizing NLG, sentiment analysis, and predictive analytics to boost engagement up to 20%.

Digital Marketing: Employ latest online marketing tactics such as SEO, PPC, retargeting, and automation to generate leads and increase website traffic.

Market Research: Leverage data analysis, consumer insights, and trend forecasting to inform audience-focused marketing programs with measurable business impact.

Tech Stack Management: Spearhead martech stacks and oversee AI integrations with ESPs, CRM, CMS, and more to create cohesive data ecosystems.

Passionate about pushing the boundaries of what's possible through marrying creativity with cutting-edge marketing technology like automation, predictive analytics, and artificial intelligence. Let's connect!

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