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I help companies make smart marketing decisions that drive revenue & profit growth. Marketers are overwhelmed with opportunities and responsibilities: we have more tools than ever and more accountability than ever. And no extra hours in the day! It’s never been more important to do the right kind of marketing, and to do it through the lens of both the P&L and the customer.
My specialty is translating data into marketing strategy and marketing strategy into financial results. I’m lucky enough to have worked with some of the best in the business including my latest adventure at LinkedIn as Marketing Science Lead at the B2B Institute.
Connect with me if you're into data-driven marketing, and investing in brand to deliver profit growth.
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