Seasoned brand creator & copywriter with speciality in messaging & identity for CPG. Pitch decks, manifestos, tag lines, packaging, websites & more.
Career Highlights:
*Supporting Grove Co.'s Target launch with retail-ready packaging
*Creating identity for Grove Collaborative’s initiative to be plastic-free by 2025
*Crafting brand identity for the first regenerative farm egg brand, Helpful Hens
*Establishing and staffing the copywriting practice for beauty startup True Botanicals
*Diversifying content for the Facebook for Business blog helping small businesses grasp new ad offerings
*Going on assignment to ride ATVs across the Australian bush for Women’s Health Magazine’s “You Can Do This” article