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Experienced Senior Manager with a demonstrated history of working in the digital marketing world, specifically email & CRM with a focus on B2C e-commerce brands.
Areas of experience:
- Customer relationship management (CRM)
- Retention strategies
- Personalization + segmentation
- Lead nurture programs
- Referral + loyalty programs
- Data-driven lifecycle marketing
- Experience across Iterable, Bronto, Klaviyo, Salesforce Marketing Cloud and more
- Lifecycle workflows
- Cross-channel A/B testing
- Email, SMS + push notifications
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