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Over twenty-five years of extensive digital marketing, email marketing, product development, marketplace development, and E-Commerce leadership spanning notable Fortune 200 companies such as Office Depot, Verizon Wireless, America Online and Best Buy.
Key strengths include full online operations, all facets of multi-touch attribution, digital fingerprint of user activity, social media and integrated social commerce, content marketing and content development strategies, search engine marketing, programmatic display and retargeting, full funnel acquisition and retention, brand management, affiliate program management, online and mainstream advertising strategy, omni-channel retail implementation, multi-store retail marketing, web development, Amazon and marketplace taxonomy and build, mobile development with business and technical requirements, and expert contract negotiations. Experience includes very strong analytics, statistical and digital forensics leadership. Seasoned executive team leader with collaborative partnering, multi-million dollar global budget/P&L management and exceptional writing/presentation skills. Member Forbes Communication Council.