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How a Barre Fitness Studio Uses Business SMS to Improve Class Turnout
Mar 22, 2019
Case Study

Founder and CEO of NEIGHBORHOOD barre, a barre franchise with 26 locations throughout the southeast expanding into the midwest and northeast. 💪🏼💪🏽💪🏿 After failing my CPA exam by one point, I took it as a sign to chase my REAL dream. In 2011, I quit my job. I moved to Knoxville not knowing a soul. And I opened my first fitness studio, Neighborhood Barre - a vision I had been developing for the better part of a year… and I have never looked back.

12 years later, 26 locations in 12 states (and more opening in 2024), and 2 virtual fitness platforms later… I am fortunate enough to actually say I am living my dream🦋✨. In an incredibly challenging couple of years for the fitness industry, I am so proud to have built an amazing foundation of franchise owners and executive leaders that allowed our business to completely stabilize in the most unstable year for small business📉📈.

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