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Launching social media agency, immediate future, 18 years ago, just as Facebook made its way onto university campuses, was (and still is) an adventure. It all started with message boards, Blogs and MySpace! (remember MySpace?)
Since then, social has grown into a modern industry, and I and immediate future have grown alongside. And with so much experience I'm often called in as the expert on social by TV, Radio and the press - appearing regularly on BBC news, Victoria Derbyshire, and Reuters, as well in The Telegraph, FT and Guardian. Named the 4th most influential social media marketing expert by the Drum, I was honoured to be amongst the Top 100 Asian tech entrepreneurs in the UK.
** Update** Named one of the top 25 women to have shaped the digital industry by The Drum :-)
I speak at conferences, runs masterclasses, and guest lectures at two universities and a Higher Education College. Oh, and I co-authored 3 books on social.
But my drive and expertise lies in helping brands deliver significant impact by breaking the social boring: using social data to springboard creative that delivers growth to business. And over the years, I have been lucky enough to work consumer and B2B with brands including; lastminute.com, Princess Cruises, Selfridges, Mission Foods, Google, Diageo, JD Williams, Fujitsu, Sony Music, and many more. They win industry awards every year for their smarts and innovation in social media. And it makes me a very happy marketer!
www.twitter.com/katyhowell
www.immediatefuture.co.uk