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Strategic marketer with almost 15 years experience in innovative start-up & large, blue chip companies alike. I currently lead Brand Marketing globally for our Marketing Solutions business unit at LinkedIn, where my team and I are the 2023 winners of Adweek’s ‘Team of the Year’ and ‘Brand of the Year’.
I have created stand-out marketing campaigns in Europe and the US for a number of well-known brands across the travel, tech & hospitality sectors. Most recently, I partnered with Ryan Reynolds and his Maximum Effort team to lead the launch of “The Place to B2B” brand campaign for LinkedIn.
Across the wider industry, I have written for trade publications such as AdAge, I was selected to judge The Drum’s 2023 B2B Awards and have led award winning work including ANA’s Best B2B Campaign 2023 & AdWeeks’ Brand of the Year 2023.
I am a keynote speaker, with special expertise in B2B Marketing, Brand Marketing & Digital Marketing. Recent speaking engagements include Cannes Lions '22 and '23, LinkedIn’s Partner Connect, London and Social Selling Summit, Stockholm, in addition to being invited as a guest lecturer at Trinity College Dublin and the University of Edinburgh.
I am lucky to have trained with some of the top marketing experts in the world, most recently Brand Strategy with NYU Stern’s Scott Galloway. In 2020, I completed Mark Ritson’s famous Marketing Mini-MBA, graduating with an ‘A’ grade. More formally, I am a Business graduate of Dublin City University (DCU), where I completed a 4-year bachelors degree at DCU Business School. DCU is a top 5% business school in the world, having produced many well known global business & marketing leaders, including the current CMO of Google. In 2015, I completed a 30 month Executive Masters in Marketing.
I have a genuine passion for marketing and business growth and my rare blend of skills and diverse experience have uniquely positioned me to succeed with budgets big and small in both B2C and B2B environments.