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👋 I'm a B2B marketing and communications lead with over 8 years' experience in offices around the world.
I started off wearing many marketing hats, but found my love of content when I moved to Canada and quickly began honing my skills.
I have led content efforts in companies at multiple stages and have built up my project management and communication skills in order to deliver comprehensive content strategies that produce closed-won deals.
My passion is to build content that drives lead generation and nurture, and improves brand recognition. This requires detailed analysis of results, experienced writing and editing skills, and the close management of freelance writers. I monitor and report on the success of content regularly in order to pivot quickly and keep leadership informed.
I take pride in the content I publish, so have an annoyingly keen eye for detail and ensure content is conversion based, SEO optimized, and results in proven revenue generation.
Want to know more? Let's talk!