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Senior leader with combined 20+ years corporate and agency experience working cross-functionally to optimize market opportunities, facilitate decision-making and support strategic planning. Experience in cultivating multi-channel mix marketing strategies, executing programs, and measuring ROI of marketing decisions. Passionate about marketing with a capacity to bridge the gap between strategy and implementation.
Possesses an in-depth understanding of current market trends with invaluable expertise in all facets of portfolio marketing, including brand/content marketing, digital demand generation, automated email nurture, social media engagement, offline direct response, event marketing, customer engagement, advocacy and loyalty programs.
Inspirational and knowledgable leader with demonstrated success in engaging collaborative resources, developing talent and directing team efforts towards successful outcomes and accomplishments.