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Celebrating my 10th year in SaaS Marketing. Specializing in demand generation, I've always considered my role to be about creating a non-commoditized need for products and/or services with the objective of generating sales pipeline for the companies I've worked for.
I believe in demonstrating the true uplift of marketing campaigns on business goals as much as I believe in the power of brand building as a business driver.
Currently leading the demand generation team at Frontify 💫.
From and based in Lyon, France 🇫🇷
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