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With more than 20 years of experience in the affiliate and partnerships industry, I am founder and director of The Affiliate & Partner Marketing Association, a new initiative that aims to promote and professionalize the global affiliate market. I am also an affiliate marketing expert, a qualified journalist, and an industry stalwart, who has been recognized by The Drum and PerformanceIn as one of the most influential players in the UK industry.
I have a proven track record of leading and growing teams, securing and managing blue-chip clients, creating and delivering affiliate marketing strategies, and producing and presenting industry-first insights and reports. As a former Strategy Director and Global Client Strategy Director at Awin, the leading affiliate marketing network, I was instrumental in expanding the business from 35 to over 1,400 people in 16 years, and supporting the rollout of the award-winning SME proposition, Awin Access. I have also served as the Chair of the Affiliate Marketing Council three times and contributed to the self-regulatory and promotional efforts of the industry. I am now available for affiliate consultancy and new senior level opportunities alongside my APMA commitements.
If you're interested in finding out more about the APMA, please register here www.theapma.co.uk.