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The Power of Storytelling: How Great Stories Turn People into Brand Champions
Nov 20, 2024
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Values-led executive with over 20 years’ diverse management experience. From a career spanning New York, London, New Zealand, Australia and beyond, I bring a unique global perspective to each business challenge and a rich understanding of brand value creation across a number of key industries.

Driven to craft big ideas into tangible outcomes, I possess a growth mindset. Matched with an enthusiasm to elevate and empower my team, I achieve extraordinary results for organisations seeking to rise to new heights.

My deep capabilities include creating and activating customer-focused strategies across marketing, brand, communications, partnerships, fan engagement, content, and events. As a trusted communications partner to executive teams, I strategically position and shape narratives that deliver on a brand’s ambition.

I am renowned for galvanising people internally and externally to achieve lofty goals, and build strong cultures by valuing transparency, curiosity, and collaboration. I connect the dots between chunky challenges and the right solution; balancing creativity with commercial acumen to drive business opportunity and revenue diversity.

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