Kirsten Markson
CMO @ Keap

Performance marketing leader that aligns teams, creates agility in process, and uses data to create new ways to connect with buyers and accelerate growth.

I’ve had both in-house and agency roles, leading teams to solve core marketing and business challenges. Along the way I’ve worked with amazing clients, from large enterprises (American Express, Microsoft, The Nature Conservancy) to early-stage start-ups. I’ve led projects that put insights into action to illuminate customer needs and execute strategies that successfully optimize processes, attract attention, create loyalty, and drive conversion.

2020 Demand Gen B2B Innovator Award (Buyer-Focused Marketer Category)

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The 3 most destructive mistakes marketers make with intent data
Dec 17, 2020
Article

Latest Content

Scale Your Expertise: How to Grow Your Marketing Agency
Jul 04, 2024
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Scale Your Expertise: How to Grow Your Marketing Agency
Oct 10, 2023
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Jeff Pedowitz Jeff Pedowitz
Power up your SMB's sales and marketing
Feb 28, 2023
Podcast Episode
How to get to know your buyers with Kirsten Markson
Feb 28, 2023
Video
The 3 most destructive mistakes marketers make with intent data
Dec 17, 2020
Article
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Performance marketing leader that aligns teams, creates agility in process, and uses data to create new ways to connect with buyers and accelerate growth.

I’ve had both in-house and agency roles, leading teams to solve core marketing and business challenges. Along the way I’ve worked with amazing clients, from large enterprises (American Express, Microsoft, The Nature Conservancy) to early-stage start-ups. I’ve led projects that put insights into action to illuminate customer needs and execute strategies that successfully optimize processes, attract attention, create loyalty, and drive conversion.

2020 Demand Gen B2B Innovator Award (Buyer-Focused Marketer Category)

3
articles
1
podcast episode
1
video