Kris Carrera

Kris Carrera

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Optimizing your marketing campaigns to drive more leads seems like a winning strategy, but it's leading you astray. Powering up lead volume doesn't cut it in today's economy where CEOs and CFOs are pushing marketing teams to connect investment to revenue directly and sustainable profit rules the strategic landscape.
Optimizing your marketing campaigns to drive more leads seems like a winning strategy, but it's leading you astray. Powering up lead volume doesn't cut it in today's economy where CEOs and CFOs are pushing marketing teams to connect investment to revenue directly and sustainable profit rules the strategic landscape.
Jul 19, 2024
Podcast Episode

Podcast Episodes

1

Financial services executive with extensive experience in Commercial Card Payments, B2B strategy, execution, and branding for several leading global financial institutions

Strategic planner and developer of marketing and sales programs optimizing multiple customer contact channels including face to face sales, Internet, branch, and direct marketing.

Successfully lead teams in new product development for financial services products including; merchant acquiring, commercial and purchasing card, small business, sub-prime, first mortgage, home equity, and several highly successful co-branded partnerships.

Extensive knowledge with schemes, regulatory compliance and processing platforms for both acquiring and card products.

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podcast episode