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B2B Marketing Trends, Skills & Priorities
Apr 05, 2024
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A marketing and business leader with a foundation in organizational psychology, I've dedicated over 25 years to driving growth, innovation and change management. Throughout my career, I've had the privilege live and work in EMEA, NA and APAC, contribute my expertise to renowned brands such as Dyson, P&G, Google, Dell, and EY.
Specializing in marketing strategy and innovation, I excel in the convergence of creative, media, and technology to spearhead transformative growth initiatives. I am deeply committed to fostering diversity of thought and background, building high-performing cross-functional teams, and delivering excellence in client service, commercial operations, and talent management.
Currently, I lead a global client portfolio spanning Professional & Financial Services, Technology, F&B, and Consumer sectors, with an expanded focus on eCommerce and B2B.
My leadership journey includes participation in the esteemed IRG100 Leadership Program, an initiative designed to equip senior executives with the skills and insights necessary to navigate the complexities of today's dynamic business landscape.
Additionally, I take great pride in serving as a mentor at She Runs It, contributing to the advancement and empowerment of women in the industry.

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