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Tata Consultancy Services and Adobe collaborate on a bespoke design system service
Oct 06, 2023
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“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengel

A design graduate from NIFT, New Delhi, Kunal started his creative journey as a textile & graphic designer. He designed collections & brand collaterals for domestic & international brands. That exposure led to his entrepreneurial stint launching private labels & promoting them across India & other countries.

In 2015, the rise of digital experience was the new jungle. His expertise around product design, visual design & curation got him to work for FabFurnish to shape their creative strategy and visual direction. He also worked with Paytm to translate strategies into compelling and innovative campaigns that engages
the customer, drives traffic & continues to build the brand’s awareness. He was a part of wide range of verticals, Gold, E-commerce, Utility, Financial Services, Travel, Movies & Entertainment

In his career of over 12 years, Kunal has hands-on experience in varied design domains across multiple categories & Industries. From offline to online retail, he has worked in many industries to enrich user-experience. Adobe was a step to explore the technology design space(jungle) & take ahead the industry experience to larger audience through events, talks & mentorship.

Currently at Adobe, his passion is to fuse creativity, technology & experiences to create go-to-market strategies for future ready industry leaders.

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