Kyle Legg

Fun fact: I participated in the world's largest gathering of people dressed like Albert Einstein and hand-tied 1,000 crusty, dusty, and musty neck-ties from Goodwill for the event. The things I’ll do for a job I love… ;-)

I'm Kyle Legg, an award-winning content marketing leader. With my feet firmly planted in data-driven strategies and my head always in the clouds of creative possibilities, I bring a unique blend of analytical thinking and imaginative problem-solving to every project. This balance of practicality and creativity allows me to create content that resonates with audiences and drives results.

I currently lead global brand social media editorial and creative for @Salesforce and @Trailhead. But my journey into social media began long before it was a career path…

My passion for writing and creating started young, obsessively crafting illustrated books and intricate building LEGO structures. Growing up in the 1990s and early 2000s, I was introduced to proto-social platforms like AOL Instant Messenger and message boards, followed by MySpace, where I taught myself HTML/CSS and, unwittingly, social media strategy. These early experiences laid the foundation for my career.

Throughout school, I honed my skills in journalism, layout design, and photography. Moving to San Francisco for university, I further developed my web and design skills. This led to creating 49Miles.com, my first professional venture into social media and content marketing, where I documented explorations with hyperlocal guides.

In 2019, I joined Salesforce to support social media for Dreamforce, the world’s largest tech conference. Today, I bring a unique blend of creativity, strategic thinking, and hands-on experience to Salesforce’s social media strategy, spanning 140+ global handles in 22 regions.

As a leader, I believe successful social teams thrive on 5 key principles:
💨 Agility: Adapting quickly in the real-time world of social media.
🎨 Creativity: Embracing versatility and resourcefulness in content creation.
🤓 Curiosity: Continuously learning and exploring new platforms and updates.
🪩 Fun: Enjoying the process and injecting personality into our work — social media is fun.
💙 Humanity: Connecting authentically with audiences and staying aware of global contexts.

From customizing MySpace profiles to leading a global social media team for a Fortune 500 brand, my journey has been driven by a constant desire to create, connect, and innovate. I'm excited to continue pushing the boundaries of what’s possible in social media with a touch of humanity and a dash of fun.